According to marketing studies conducted by Digital Media Nation,
“A company is going to have an online reputation whether they like it or not."
92% of consumers read online reviews before engaging with a business, whether that business is online or at a physical location.
79% of consumers trust online reviews as much as personal recommendations.
This is a marketing game changer.
Learn to use your online reviews to build trust among new buyers in your market. The new ROI (Return on Image) is directly correlated to not only your online reputation but how your business markets your online reputation. Simply managing your reputation is no longer enough to maximize your revenues, increase net profits, and gain market share. Resting on the claim “I take care of my clients” is no longer valid without utilizing tech-savvy reputation management.
Clients do not care what you say about your business. With 92% of consumers looking at online reviews before making a purchasing decision, what matters is what others say about your brand. Put a process in place to market your customers’ experiences, your uniqueness to them, and a behind the scenes review procedure.
The difference between a 4-star reputation and a 5-star reputation is approximately 20% in additional sales and revenue.
- 72% of consumers say that positive reviews make them trust a local business more
- A whopping 86% of consumers will hesitate to purchase from a business that has negative online reviews
- One negative review can cost you thirty new customer opportunities
Increasingly, businesses are known by their online presence. Is your online presence a positive influence for your firm? Does it create opportunities for additional sales? Does your online existence prove your firm’s worth to consumers?
Be there before your competition wakes up.
While your competition still clings to a reactive process, be proactive. Adopt a “loud and proud” stance. Let the world see your personal statement, your business commitment, and the trust others have placed in you. Draw in that 92% and increase your Return On Image.
Marketing with Review Images
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. So, updating your social cover can be an effective tool to increase brand engagement and win new clients.
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